BRAND STRATEGY & IDENTITY

Branding agency
in Gurugram.

Positioning, naming, logo, visual identity and guidelines for brands that want to look and sound like the leader in their category.

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A brand people remember and choose.

A strong brand makes every other piece of marketing easier. Ads perform better, sales conversations are shorter and customers are willing to pay more. We start with strategy: what makes you different, who you are for and what you want people to feel. From there we build the name, logo, colours, typography, tone of voice and design system, and put it all into clear guidelines your team and partners can follow. Whether you are launching something new or refreshing an established business, the result is a brand that is consistent everywhere it appears.

WHAT’S INCLUDED

Strategy

  • Brand positioning
  • Brand purpose & personality
  • Brand architecture
  • Market & consumer research

Naming & Voice

  • Brand naming
  • Taglines
  • Tone of voice
  • Key messaging

Identity

  • Logo design
  • Visual identity system
  • Typography & colour
  • Brand guidelines

Applications

  • Packaging design
  • Brand collaterals
  • Brochures & catalogues
  • Presentation design
HOW WE WORK
  1. 1

    Discover

    Workshops and research into your business, market, customers and competitors.

  2. 2

    Define

    Positioning, personality and messaging, agreed before any design starts.

  3. 3

    Design

    Logo and identity routes, refined with your feedback.

  4. 4

    Deliver

    Final files, guidelines and key applications, ready to roll out.

QUESTIONS

Branding: your questions.

What is included in a branding project?

A typical project includes brand strategy and positioning, logo design, colour and typography, tone of voice and brand guidelines. Packaging, stationery and collaterals can be added.

How long does a branding project take?

Most branding projects take six to ten weeks, depending on the scope and how quickly feedback is shared.

Can you refresh our existing brand instead of starting over?

Yes. Many businesses need a refresh that keeps what customers recognise while modernising the rest. We will recommend the right approach after the discovery stage.

Will we own the logo and brand files?

Yes. Once the project is complete and paid for, you own the final brand assets and receive all source files.

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Let’s talk about
your brand.

Tell us what you want to achieve. We’ll reply within one working day with ideas and a clear proposal.

START A PROJECTCALL +91 83071 33371